About Us

Crop Profit was born from the idea that good marketing advice shouldn’t break the bank. We’re a small team of individuals hailing from some of the bigger firms in the commodity sector looking to shake things up. We aim to provide a high quality of service at a reasonable price point.

Expert Advisors

Our team of experienced experts will guide you through the intricacies of grain marketing, helping you make smarter decisions for your business.

Personalized Approach

We understand that every farm is unique. That’s why we offer tailored solutions to meet your specific needs and goals.

Start marketing smarter

Give us a shot for a month and see what you think. With our lifetime price guarantee cancel anytime policy, there’s no reason not to. Try it free.

Robert Loftin

Robert Loftin

CEO & Founder

Born & raised on a small family farm, Robert has spent the last 10+ years working for, with, and/or competing against some of the biggest players in the grain marketing space. 

Frustrated with the lack of innovation and willingness to adapt in a changing market within these other companies, he set his mind to developing a business model that goes against the grain.

He formed Crop Profit LLC to give farmers a marketing service that won’t constantly go up in price & doesn’t force upselling to other services. A market advisory that doesn’t just tell you what you want to hear, owns up to its mistakes, and doesn’t make recommendations based on any one singular system/indicator or analyst.

In his free time, Robert enjoys travelling with his wife, collecting guns & knives, mountain biking, off-roading, and motorcycling.

Matthew Haight

Matthew Haight

Business Development

A High School job at a plant nursey was all it took to give Matthew a passion for agriculture. Matthew later found career success building a B2B sales network in the southeast.

While building his network, Matthew maintained a small family farm on his property, no more than a few hogs and cattle but that lingering passion for agriculture was always there.

Matthew joined Crop Profit to build upon his passion at a professional level. He works with producers and end uses to help expand the Crop Profit network and market presence. 

In his free time, he spends time with his wife & 2 kids, travelling, fishing & hunting, as well as maintaining a small fleet of project boats that will likely never run.


Wyatt Ellis

Wyatt Ellis

Grain Consultant

Wyatt stumbled his way into the commodity markets by taking a college internship at a brokerage firm. An Oklahoma native, he was right at home talking to farmers about their operations and the market.

Wyatt took full advantage of that internship and spent the next 7 years learning as much as he could about the futures and cash grain markets. With Crop Profit he now works one-on-one with farmers, helping to develop marketing plans and maximizing opportunities presented in the markets.

When not working with customers, Wyatt enjoys fixing up cars, collecting guns, lifting weights, and helping with his family’s farm.

Allison Loftin

Allison Loftin

Administrative Support & Bookkeeping

Allison supports the backend of Crop Profit’s operations. From overseeing payroll to customer service, she’s always willing to help. Part of that comes from a strong background in the hospitality industry, but mostly because she’s married to Crop Profit’s founder. 

Allison is currently taking classes to obtain her degree in accounting. When she’s not working or studying, she likes to plan trips, shop, exercise, read, and spend time with friends & family.


Start marketing smarter

Give us a shot for a month and see what you think. With our lifetime price guarantee & cancel anytime policy, there’s no reason not to.